SocialMedia

Sandy Pearl

Purpose

  • Elevate social media to align with the product; elevated beauty jewellery.

  • Create a clear structure with aesthetics and graphics to tie media and product together.

  • Uphold ethos and brand values within their posts.

  • Include inspiration images to tie into branding.

Improvements

  • Elevate and ‘mature’ profile for a more sophisticated branding.

  • Inspiration images are vague and uninspiring.

  • Overall look to enhance the media, highlighting the quality and beauty of the product, to feel more exclusive and elevated.

  • Create a clearer colour scheme and content to become more recognisable.

Brand Analysis

Upon reviewing the current media profile, I have solidified a definitive color palette, amalgamating elements from the existing aesthetic and the inspirational palette. Maintaining a central colour scheme is crucial, considering the brand's accustomed style evident in the current feed. After identifying an aesthetic it will be easier for the brand to move forward with their profile and create clearer more engaging content for the consumer.

Final Mockup

  • Balance of product shots, camping images, inspiration ,graphics and behind the scenes.

  • Clear and recognisable branding with strong aesthetics.

  • Seamless transitions across the profile.

  • Content is high quality and and meaningful to the brand and consumer.

  • Clear structure which can be followed moving forward to new collections or aesthetics.

Future

  • As the profile moves forwards I’ve selected a few images as inspiration for the brand, to keep it inline with the aesthetic and similar content making it a seamless, highly aesthetic account.