Love Saves the Rave
The Brief: ‘Love Saves The Day’, approached us looking for innovative and creative ways they can promote their lineup and gain wider audiences. We also formulated a unique and competitive marketing scheme and included merchandise and a marketing plan to draw in positive PR and new festival attendees.
The Response: Looking into the ‘Love Saves The Day’ Lineup, it’s clear the music links to the 90s rave scene. Our team is considering how our concept may help underground rave scenes, with a particular emphasis on helping the community and marketing their festival with the help of our event, "Love Saves The Rave."We wanted to base our idea around PLUR (Peace, Love, Unity, and Respect) to help ‘Save the Rave’ whilst also raising awareness for the festival.
Skills
Working with alongside a live client and team set improved my communication, and professionalism. I learnt to be adaptable and think quick on my feet. Being able to experience working with a live client has inspired me for future collaboration in my career. I’m looking forward to see how the Love team expands on our ideas, and what they do in the future.