SocialMedia

FLWR

Case Study

Purpose

  • Consistent use of branded hashtags and visual elements to maintain brand recognition, making it recognisable at first glance.

  • Transition into spring content, consistent with brand identity.

  • Integration of behind-the-scenes content to provide transparency and humanize the brand.

  • Showcase more of commercial work for well known brands to inspire consumers and attract potential clients.

Improvements

  • Continue the industrial themes of photography but enhance it with more depth.

  • Lack of arrangements does for brands, events and exhibitions that can only be found ion their portfolio.

  • Identify a brighter and lighter colour palette to make images more visually appealing and engaging.

Brand Analysis

Looking into the brand's current social media profile, I focused on multiple points of interest that the brand is consistent with across their profile. This includes the industrial aesthetic with a pop of colour from the arrangements. Alongside a focus of detail, dimension and angles highlighting a range of product photography.

Final Mockup

  • Balance of product shots, camping images, inspiration ,graphics and behind the scenes.

  • Clear and recognisable branding with strong aesthetics.

  • Seamless transitions across the profile.

  • Content is high quality and and meaningful to the brand and consumer.

  • Clear structure which can be followed moving forward to new collections or aesthetics.