SocialMedia

7th & York

Case Study

Purpose

  • Elevate social media to align with the product; elevated summer clothing.

  • Create a clear structure with aesthetics and graphics to tie media and product together.

  • Uphold ethos and brand values within their posts.

Improvements

  • Create a more seamless feed, currently on the 2:1 of product/campaign images: inspiration, causing a off grid/ un-aesthetic look.

  • Inspiration images are vague and uninspiring.

  • Overall look to enhance the media, highlighting the quality and beauty of the product, to feel more exclusive and elevated.

Brand Analysis

Looking into the brand's current aesthetic, I aimed to develop and advance the refined summer style aesthetic further. By infusing sunset color palettes of warm neutrals and incorporating inspirational images of shells and beaches, I sought to elevate the overall aesthetic and evoke a sense of elevated summer sophistication.

Final Mockup

  • Balance of product shots, camping images, inspiration ,graphics and behind the scenes.

  • Clear and recognisable branding with strong aesthetics.

  • Seamless transitions across the profile.

  • Content is high quality and and meaningful to the brand and consumer.

  • Clear structure which can be followed moving forward to new collections or aesthetics.